Beauty Campaign 2020, ‘Korea that gets beautiful with art of the disabled’

Hoping for groundbreaking changes in art of the disabled after the enactment of the 「Disabled Artist Support Act」 in 2020, the Korea Disabled Artist Association began the ‘Beauty Campaign’ for the popularization of art of the disabled.

The copy of the first Beauty Campaign, ‘Korea that gets beautiful with art of the disabled’ directly and easily expressed the roles of art of the disabled and earned huge responses, which is continuously used. 

Beauty Campaign 2021, ‘Just Art!’

The catch phrase of Beauty Campaign 2021 of art of the disabled was decided as ‘Just Art!’.

The purpose of it is to make people naturally accept art of the disabled by removing prejudices against art of the disabled in the meaning of ‘just art’ as art of the disabled is not something special.

In 2021, disabled artists gradually decreased prejudices against art of the disabled by crying for ‘just art!’. 

Beauty Campaign 2022, ‘Neonadeuri, Joyful Art’

Neonadeuri is a pure Korean word meaning ‘Candidly getting along based on close friendship’, which means that we should know and get close to each other by enjoying art of the disabled.
The campaign logo was directly written by painter Seok in Seok Changwoo Style which has been registered for its design.

The place where winky Col(character of disabled artist) is located is the universe expressing the expandability of art of the disabled.

Beauty Campaign 2023, ‘Arts for all’

This campaign, ‘Arts for All’ can be simply called ‘AA’ Campaign in its initials.

The goal of art of the disabled is to naturally act in the mainstream art world.

For this reason, it aims to become arts for all in which everyone can enjoy art of the disabled together regardless of the disabled and non-disabled. 

Beauty Campaign 2024, ‘Arts of all’

‘Arts of All’ that has expanded the last-year campaign ‘Arts for All’ has a concept in which art is not for somebody, but shared by everyone as disabled artists independently and actively
participate in it.

Even though the Beauty Campaign that began in 2020 was promoted through SNS, homepage of association(www.emiji.net), on emiji of platform for art of the disabled(www.onemiji.com), ablenews of the media for the disabled(www.ablenews.co.kr), press release, and official documents without any special promotional marketing events, just as the PR(public relation) brings about changes in
attitude, a BF(Barrier Free) performance hall called ’Modu Art Theater’ was open in October 2023, so the concept of all that doesn’t exclude even a single person has become the ideological value
of art of the disabled.